Nike's motto is "Just Do It."Well, as far as investors are concerned, Nike has not been living up to their motto as the stock has been mired in a multi-year downtrend.

The latest earnings report was not well received by investors as the stock...

As we close out 2025, I need to ask you something.

On a scale of 1 to 10, how would you rate All Star Options?

I'm serious. I want to know.

Here's what I'm asking: email me your rating at ...

Today's trade is in a stock that is completing a multi-year base and relative strength is rising to confirm the trend.I'm going to position in an attempt to capture the meat of a possible next leg higher.

Relative strength matters. When markets consolidate, relative strength points us to the possible leaders of the next leg higher. 

For today's trade, we're entering a stock that is breaking out in both relative and absolute terms. And as an...

Today's trade either works or doesn't and we'll find out quickly.

I'm fading a move in a large cap stock that feels like it's suffered enough and is at a logical level for it to dig in -- if only temporarily.

Today's trade is in a name that has been synonymous with the A.I. Bull Market. A company that has been the chief beneficiary of all the spend coming into the space.

My bet today is taking advantage of low volatility in the options to get...

The credit card business has always been a good business. Collecting fees on every swipe where the vast majority of transactions are done via credit card? Sign me up.

Clearly it's been good for American Express and it appears to be getting...

...the higher in space.

That's an ASC maxim that we live by.

Today's trade is in a software name that is emerging from just such a base.

Today's trade is in a big-cap stock and former dot.com-era darling that is quietly perking up following a positive reaction to earnings a few weeks ago.

And with options premiums cooling off considerably, now is the time to get involved for a...

Today, we're getting short a stock that has been a complete mess all year.

In recent weeks, the pause has stalled just enough to tamp down the premiums in puts, making now an attractive time to position for a resumption of the downtrend.

Today's trade is in a stock on the verge of making fresh all-time highs while the options volatility masters are asleep at the switch, pricing cheap call options.

Let's get after it.

A previous high-flyer has fallen on hard times in recent weeks. 

As the market chops around, digestion is likely to continue in many similar names. And where volatility is elevated, options premiums will continue to offer good opportunities...

Microsoft $MSFT has traded right down to a key level and is bouncing where bulls would expect it to if we believe the long term trend.

I'm going to do a quick-hit premium sale here to goose the coffers.

The normies and the johhny-come-latelys and the squares and the bagholders are all positively freaking out about THE NEW BITCOIN BEAR MARKET.

The panic on the interwebs is fun to watch from...

One cannot argue with Science (I've been told...)

Today's trade has "science" in its name, and with stocks under pressure, this stock appears to be hanging tough. If the broader selling pressure resides soon, I'm pretty confident this...

Hello Volatility, old friend.

Welcome back.

We'd like to put you to work for us.

I'm taking advantage of today's pullback to get positioned in a name I was feeling like I missed a few days ago.

Earnings are out of the way (they were well received) and options premiums have come down significantly, giving me an opportunity to...

I'm building on a theme that began with Friday's trade in an Oil Tanker operator.

Today's trade is in an Oil & Gas name that is on the verge of 52-week high breakout, with all-time highs in sight.

I might be jumping the entry a bit...

Today's trade is one that I had to do a double take on.

When reviewing the trade ideas from JC's most recent monthly conference call, the upside price target for this stock caught my attention -- it's more than a triple from here! Has JC...

If you are, I've got one on deck that some might think is hard.

This stock recently released earnings and the market loved it. The stock gapped higher, gave a little back the next day, but appears to be holding these new higher levels. It looks...

I'm adding another name with earnings on deck soon, which could act as a catalyst to springboard this stock out of a tightening consolidation. 

And yeah, it's based in China. 

Might it be sketchy? Sure. But only price pays, not...