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Yeti Macke 2-11-26
Fad products don't last as long as you think they do.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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YETI
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Today's trade is in an old tech darling -- one of the biggest runners in the Dotcom bubble, that is reasserting itself and breaking back above dotcom era prices for the first time since The Year Two Thousandddddd.

And...

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Semiconductor names are taking it on the chin today. 

Is the sell-off overblown?

I'm willing to make the bet that it isn't going to get much worse from here over the near-term.

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CROX macke 2-4-26
I think DECK just gave us a preview of CROX.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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$CROX
$DECK
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Amazon Macke 1-16-26
They've got some good stuff cooking.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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$AMZN
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The energy sector is showing signs of leadership, and I'm feeling underexposed to the space. So today, I'm attempting to move in this direction with a play on a natural gas pipeline company that appears on the verge of a breakout.

We can define...

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Today's trade is in a name everyone knows. 

The stock has been consolidating nicely since September and I'm making a bet that today's action is a signal that it's getting ready to make a move back to and through all-time highs.

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Today's trade is in a stock that IPO'd early last summer and had a specular run.

But the bad news for the bulls is that not only has the stock retraced the big IPO pop, the stock is now trading BELOW it's first trading day's opening price.That's...

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Today's trade is in a name that had all the analysts at last week's Portfolio Accelerator excited.I was waiting for it to show some strength above it's recent consolidation. We're getting it now.

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I'm buying the pullback in a package delivery whose trucks you see every day in your neighborhood.

Relative strength is improving and a 'catch-up' play may soon be in hand. 

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Interactive Brokers, who many of you may trade through, is breaking out.

Apparently, you've all been doing a lot of trading and driving their revenues (they thank you).

Let's try to earn back some of those commission fees, shall we?

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WRBY jan 26
So I'm adding leverage to my WRBY position.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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$WRBY
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The move in metals, and in particular Silver, has been absolutely amazing. And it could have further to climb...

But, what if the top is near? 

I'd like to position for the possibility of catching the reversal, while not putting...

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We had a phenomenal run in HUT 8 Corp $HUT this summer. While we didn't get out at the highs, we still exited for meaningful gains.Well, our stop turned out to be just part of a normal base-building process that since resolved and the stock...

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SFIX jan 7, 2026
I'm betting on more upside.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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$SFIX
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Today's trade is in a cloud infrastructure name that is completing a reversal pattern and has lots of room to run if the bulls truly take hold.

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...Express.

I'm buying American Express, again.

Banks are starting the new year with a bang, and AMEX has been quietly chugging along. I think it'll join the party soon. But if it doesn't, I could get paid to wait.

And getting paid...

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[Updated January 1, 2026]

Welcome to Paid to Play -- a unique window into a live trading account we manage for the express purposes of generating cash flow and adding diversification to our portfolio of trading strategies.

...
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There's no fighting the trend of degenerate gamblers. It's here to stay.

Today's trade isn't necessarily the poster child of this movement (think DraftKings, Robinhood, Coinbase). But many of this company's customers are inflicted with the same...

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If I'm right, I'm getting PAID.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
The Jeff Macke Portfolio Plus
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Macke Portfolio+
$TGT
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Nike's motto is "Just Do It."Well, as far as investors are concerned, Nike has not been living up to their motto as the stock has been mired in a multi-year downtrend.

The latest earnings report was not well received by investors as the stock...

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As we close out 2025, I need to ask you something.

On a scale of 1 to 10, how would you rate All Star Options?

I'm serious. I want to know.

Here's what I'm asking: email me your rating at ...

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Today's trade is in a stock that is completing a multi-year base and relative strength is rising to confirm the trend.I'm going to position in an attempt to capture the meat of a possible next leg higher.

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