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Banks and financials are leading this next leg higher in the markets and I'm feeling underexposed, with only a Canadian bank on the books. 

Today's trade is in a Swiss bank to broaden out my reach.

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Srsly with this name?

The name/ticker for this company is unfortunate. 

But the set looks great. And in the end, they are all just letters and symbols with dollar signs attached. 

Let's make some money.

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wet
Quiet week means less trading
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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$WMT
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I love trains

I really enjoy trains. When I lived in Chicago, I rode the elevated train ("The EL") nearly every day. I would often head downtown to the Metra train terminals and take those longer commuter trains out to the farthest reaches of the Chicagoland region...

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Time to play in space.

I've been waiting for a shot to play with the new SpaceX options and I think the time is here.

Let's do this.

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macke WSM 6-24-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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Markets are slippery this morning and some leaders are enduring some well deserved pullbacks.

I'm going to take advantage of today's sale prices and high volatility to position into one of these leaders.

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You might use the company who's stock we're trading today to execute this order. And if so, you might even be contributing to the trade working out!

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Today's trade is in a name that once treated me very well. Since then, it built a solid base. It recently had a fake breakout, but has since retraced back to the highs. That feels very bullish to me.

I'm here to see if it can have a repeat of...

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Roku got bought. Fox is paying $160 a share. If you owned the stock, good news.

We owned a June/October 150 call calendar spread, and that headline is exactly why we're closing it.

When a buyout gets announced, the stock stops trading like...

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The dictionary definition of Allegro is: an Italian term used in music to indicate a lively, cheerful, and relatively fast tempo.

Well, today's trade is in a company that has Allegro in its name, suggesting things are...

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Today's trade is in a name my analyst team says resides "in the sweet spot between a profitable biotech and a traditional pharmaceutical company."

But more importantly to me, the stock is finally breaking out of a decade-long base.

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Victoria's Secret recently changed their ticker to $VSXY.

I love it.

But what I love even more is this chart setup:

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Macke SBUX
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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$SBUX
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This selloff is spooking a lot of people, and VIX is ripping higher. 

And the leading sector over the past several months is displaying some of the highest volatility.

I'm willing to bet the leader will rebound soon. And we can profit...

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We're taking advantage of today's pullback to get attractively positioned in a stock that recently printed a fresh All-time high and is now giving us a second chance to get in.

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Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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macke portfolio
$LULU
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Today's trade is taking advantage of a bullish chart pattern and a hot implied volatility reading to position for a high-probability win.

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...but it certainly isn't a hot new entrant into the modern space race.

Today's trade is in an old name that's been around many moons and is constantly reinventing itself.

This year, the stock cleared a 20-year base and appears to be...

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I'm looking to collect some premium in a delta-neutral position. Where better to look than in the software sector, where implied volatilities remain elevated and the bounce may soon run out of steam?

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VSCO 5-27-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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$VSCO
$VSXY
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Remember Ford? It's a name that's easy to forget about when talking about the future of automotive.

But the chart today is suggesting it might be time to throw the family in the back of the truck and head off for a ride.

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Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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macke portfolio
$ELF
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