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How Attention Became Crypto's Only Fundamental

A lot of people come into crypto from traditional markets like stocks — where every ticker represents a business with revenue, cash flow, and balance sheets.

That mental model doesn’t transfer neatly to this space.

Most tokens don’t have earnings. They don’t have a CEO. And they definitely don’t have quarterly reports.

So when new investors see a token with “no fundamentals,” they ignore it or forget about it entirely.


But here’s the catch… that’s often where the best opportunities are hiding.

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