Did you catch what happened with SRM Entertainment $SRM yesterday?

This little-known toy company just secured a $100 million investment from a private investor — and they’re using the funds to buy Tron $TRX, the cryptocurrency, effectively turning the company into a crypto treasury vehicle.

As part of the shift, they’re renaming the company to “Tron Inc.”, bringing on Tron founder Justin Sun as an advisor, and working with Dominari Securities, a brokerage firm reportedly linked to Eric Trump.

In other words, Tron is going public, using SRM as a backdoor listing, and positioning itself as a kind of “MicroStrategy 2.0”, but for TRX instead of Bitcoin.

And the market noticed.

SRM stock exploded over +530% on the day.

This is part of a growing trend:

• Struggling small-cap companies pivoting to crypto in a last-ditch attempt to revive shareholder value.
• Turning their corporate treasuries into speculative crypto bets.
• Tapping into the retail FOMO around digital assets.

Is this sustainable?

Almost certainly not.
 

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