Did you catch what happened with SRM Entertainment $SRM yesterday?
This little-known toy company just secured a $100 million investment from a private investor — and they’re using the funds to buy Tron $TRX, the cryptocurrency, effectively turning the company into a crypto treasury vehicle.
As part of the shift, they’re renaming the company to “Tron Inc.”, bringing on Tron founder Justin Sun as an advisor, and working with Dominari Securities, a brokerage firm reportedly linked to Eric Trump.
In other words, Tron is going public, using SRM as a backdoor listing, and positioning itself as a kind of “MicroStrategy 2.0”, but for TRX instead of Bitcoin.
And the market noticed.
SRM stock exploded over +530% on the day.
This is part of a growing trend:
Struggling small-cap companies pivoting to crypto in a last-ditch attempt to revive shareholder value.
Turning their corporate treasuries into speculative crypto bets.
Tapping into the retail FOMO around digital assets.