As I mentioned recently, I've been working with some new technology and it's allowing me to easily share analysis in a much more detailed way from a sub-sector perspective. In the first top/down review last week we looked at the Media stocks. Today I want to take a deep dive into the precious metals market and really drill down how we want to approach this market. There is more sensitivity when it comes to participants in this market so knowing that is advantageous. We want to 1) recognize this added sensitivity and 2) try to take advantage of that for profit.

There is something fishy happening in the bond market these days. Sentiment is hitting historic bearish extremes as US Interest Rates have fallen over the past month. This to me seems like a "too little too late" sort of thing from those who missed the bond sell-off that began last summer. If you recall, we had been ultra-bearish bonds (bullish rates) since the middle of the summer (see: August 3, 2016). That worked great and all of our targets were hit in the 4th quarter. Since December, we've been approaching the bond market from the long side and sentiment these days is reiterating why we would still rather err on the bullish side moving forward.

One of the things I've been working on behind the scenes is building the technology necessary to deliver my sub-sector analysis. Until now, you guys only see the end results. Through the Chartbook, I've been able give you access to my analysis on many things, including the sector and sub-sector ETFs. Once I've concluded that I like a particular sector, long or short, I'll then break down the components of that sector to find stocks that can participate in direction of my overall thesis. I share those with you on the weekly letters, monthly conference calls and quarterly playbooks. Moving forward, I'm going to be sending you individual deep dives into different US sub-sectors when I see something that stands out.

Today's deep dive analysis is on Media Stocks. This is a sub-sector of the overall Consumer Discretionary space:

Every month I host a conference call for All Star Charts Premium Members where we discuss ongoing themes throughout the global marketplace as well as changes in trends where new positions would be most appropriate. This includes U.S. Stocks & Sectors, International Stock Indexes, Commodities, Currencies and Interest Rate Markets.

This year has started off how we wanted it to and I will be following up on many of the big ideas we discussed in the Q1 Playbook that I published in late December. I've spent most of this week doing a deep dive into a lot of the sub-sectors to find where some of the strength lies underneath the surface. A good example has been the strength Medical Devices within the underperforming Healthcare space. But there are several more out there that we'll talk about.

This month's Conference Call will be held on Wednesday January 18, 2016 at 7PM ET. Here are the Registration Details:

I'm extremely fortunate to have a front row seat to the most incredible display of human emotions in the history of mankind. Every day I get to watch markets move up and down based on fear and greed competing with one another at all times. One of the things I find most interesting is how humans tend to behave at the beginning of a perceived cycle. For you guys who think these psychological events don't impact the stock market, you're crazy. Seasonality is something I study very closely, particularly when markets ignore seasonal tendencies.

US Treasury Bonds have been a market that we've been watching very closely over the past couple of months. Remember this had been a favorite short of mine since the Summer, but all of our downside targets were hit in the 4th quarter. Since then, it has no longer been a short, and we've been waiting for it to set up to be a long for a mean reversion. Here is what is now going on this week:

Here is a list of trade ideas organized by date, ticker symbol and directional bias. Please make sure you have clicked on the link and read the details surrounding the trade before acting upon any of them. Also, make sure you have checked with your financial advisor and tax accountants to make sure you are suitable to be executing what is discussed on this website. The risk management procedures and targets are detailed for each idea. Please read and review the terms and conditions page before making any trades of your own.

The year 2016 is now in the books. As market participants, it is our job to prepare for the coming quarter. We don't care much for year end targets. Those are just a marketing gimmick for wall street sell side firms. The media irresponsibly parades these historically wrong sell side analysts around on the tv and radio and have all sorts of gimmicky specials. We don't have time for that. We're here to make money in the market. So rather than making a list of the "Top 10" this or that, or blatantly making up a number to put as an S&P500 target for a year from now, I thought it would add value to walk you through my entire process as I prepare for the first quarter of 2017.

We're going to go step by step on how I analyze markets. First we'll start with the major US Indexes, both long-term and short-term. Then we'll move on to the US Sectors relative to the rest of the market followed by the US Sectors and sub-sectors on an absolute basis. Next we'll look at the globally to see if international markets are confirming what we're seeing in the US or if they are diverging. In order to finish up our macro analysis, we'll then take a deep dive into commodities, currencies...

What do you guys think? Is it over for Facebook?

I think we're about to find out.

Here's how's I see it:

I like buying stocks that are going up. If there is anything that the market has taught us over the past hundred years is that market prices trend. The major averages, individual sectors, stocks, commodities, currencies, interest rates, they all trend. Sometimes these are uptrends that last years or even decades, sometimes they're downtrends, and sometimes there is no trend and it's just a sideways mess. Remember, recognizing a lack of trend is just as important as the first two. What I like even more is while a stock is going up the sell side likes it less and less. It's completely counter intuitive to us who specifically look for trends to follow. They don't think like us as market participants because they have different motivations.